With a wine history dating back more than 4,000 years and a climate ideally suited to viticulture, Italy is one of the most diverse winemaking countries in the world. By the time the Greeks first came to southern Italy, wine had long been a part of everyday life. Grapes were so easily cultivated they named the country Oenotria, meaning the land of wine.Today, Italian wines are more varied and more popular than ever. In spite of losses to phylloxera, hundreds of varietals are planted, many that are grown only in Italy. An astonishing range of red, white and sparkling wines made in every style from traditional to ultra-modern are enjoyed by critics, collectors and consumers throughout the world.